Skip to content
Free insured shipping across India above ₹2,999Hand block-printed in Bagru, Rajasthan — never screen printedUse code BATIK10 for 10% off your first orderEasy 7-day returns · No questions askedGI-tagged craft · Azo-free natural dyes
People12 June 2026 7 min read

Forty-one families, one shed

Piece-rate work has a bad name in Indian textiles. Here is how we tried to make it work honestly.

RS

Rupali Sharma

Founder

Forty-one families, one shed

When my father started in 1974 there were four printers, all of them cousins. Today forty-one families print for us, and roughly half of them are the children or grandchildren of those four.

We pay by the piece, which is standard in Bagru and widely abused. Our version has two rules attached: the rate is set above the district average and reviewed every April, and there is no seasonal lay-off.

Why year-round matters more than the rate

Block printing is seasonal by nature. Monsoon makes drying slow, and most units simply stop. Families that depend on the work borrow through those months and spend the next season repaying.

We hold stock through the monsoon instead — printing into inventory rather than into orders. It costs us working capital and it is the single most useful thing we do.

A good rate for four months is worse than a fair rate for twelve.

PeopleBagruhand block printbatik
Shop the lengths in this piece

2 comments

  • KM

    Kavita Menon

    3 days ago

    I checked my dupatta against a window after reading this and the veining is completely irregular — such a relief. Thank you for explaining it so clearly.

  • AP

    Arjun Patel

    1 week ago

    Would love a follow-up on how the wax is recovered after the boil-off. Is any of it reused?

    RS

    Rupali Sharma

    Rupali Printers6 days ago

    Roughly 60% is skimmed off the boiling water and reused. The rest goes into the fabric permanently or is lost to the drain trap — we're working on that number.

Leave a comment